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Help Yourself (1939)

1939 · Ephemeral film · 17 min

Synopsis

Film projector; man stands up and opens projector showing spinning film reel; pan down projector, RCA Photophone label, disembodied hand opens up round container revealing spinning film reel, film reel is removed; disembodied hand places film in film can, then places cover on film canister with title Pabst Brewing Company The Brand of A Champion Reel 4, disembodied arms removie the four stacked film cans out of frame. Pabst Blue Ribbon beer posters stack one on top of another, final poster is for the 1939 Golden Gate International Exposition; various Pabst adds continue to stack up. Cosmopolitan magazine in man’s hands shot from over man’s shoulder so that blurry side of man’s face is along the left edge of the frame; low-angle shot of Country Life magazine held in woman’s hands, top of woman’s head visible above and beyond the magazine; Life magazine held by woman, back of woman’s head in frame; man smoking cigar and reading Time magazine advertising “Current Events Test” on cover; man reading Collier’s magazine Map of the United States, white dot appears over Chicago, image of Chicago expands out of the white dot on the map filling the frame; map of U.S., white dot identifies Milwaukee, picture of Milwaukee grows out of the white dot on map and fills the frame; U.S. map, white dot appears over Providence, RI, still image of Providence shown; Trenton, NJ shown on map, Macon, GA, Longview, TX Great stop-motion animation begins with frame divided into 10 images of the same…

Uploader's description on archive.org

Details

Running time
17 minutes
Collection
Prelinger Archives
Internet Archive item
0555_Help_Yourself_18_01_11_00

Reviews on the Internet Archive

★★★★ · Pretty awesome! · Spuzz · 2016-01-30

great overview of how sales managers can halp sell more Pabst beer to their customers. Full of amazing animation trickery which makes the advertising fly by, this is quite impressive, considering this is a Castle flim and all. I liked the very beginning, where it is told that we had just watched a film about Pabst, and now here's more reasons to sell Pabst to your customers. The images of the millions of Pabst boxes is pretty awesome. The whole sales pitch at the end bogs it down somewhat, but I will say this film is strongly reccomended anyways.