Chevrolet Blankets the Nation (1934)

★★★★ · A Cup of Coffee, A Sandwich, And a Chevrolet · Dodsworth the Cat · 2023-11-30

The stilted, off-mike dialogue is a real hoot here. "My, that's striking!" "Well! There's an ad you can read without your spectacles!" Such phrases were heard in absolutely no American homes of the day. And we learn Al Jolson sounds just like a woman who screws up the lyrics to one of his big songs. (Jolson, on radio then, was sponsored by Chevrolet. So was this film. What a coincidence). One sequence has photos of Jolie in blackface, singing "Aprila Showers" (he continued to add extra syllables to the ends of words, an old stage diction practice). Another has a guy outside whistling his…

★★★★ · Hot diggety! Another full page ad! · Spuzz · 2012-11-16

Hot diggety! Another full page ad! 4 Fun Chevy film about how it's advertising will reach all points of the public with a new advertising campaign. This uses heavily stiff actors at the breakfast table and what not marvelling about the Chevy ads they see. We see the ads, and some footage of a printing press. Remarkably, this repeats several times, but it's all quite interesting that the repetitiveness doesn't seem all that bothersome.