Synopsis
This film is about Crisco, an all-vegetable shortening product made by Procter & Gamble. It starts by talking about champions and competition, then goes on to explain how Crisco has faced tough competition but has behaved like a champ, continually improving and innovating. In 1939, they introduced a new gyro churn process that made their product even creamier, and they also introduced air-free packing for increased purity. The film discusses the results of surveys and endorsements from doctors…
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Details
- Running time
- 16 minutes
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