Archive Watch

The Refreshing Look (1958)

1958 · Ephemeral film · 16 min

Synopsis

• - Great high angle driving of a suburban street. • - Shot of car driving by "roadside businesses" (as the narrator dubs them) which look like earlier incarnations of today's strip mall.

Uploader's description on archive.org

Details

Running time
16 minutes
Collection
Prelinger Archives

Reviews on the Internet Archive

★★★ · Jam Handy Hits the West Side · JayKay49 · 2014-01-21

Ford corporate headquarters in Dearborn and the newly opened Westland Shopping Center in Livonia with its Hudson's store sporting a variant of the classic architecture used in Northland and Eastland. Shots of Telegraph Rd. Film cuts off at a Shell station. May be close to the end of the film though. 1958 - in SE Michigan. Nostalgic for some.

★★★ · The Machine That Refreshes · Dodsworth the Cat · 2022-12-03

Ah, everything is so modern in 1960. Ranch houses on curved streets. Office buildings covered with glass windows (and not in a crowded downtown area). A woman staring at a Coke display in a supermarket (which has only two customers) for 14 seconds before deciding to buy. A Pontiac Bonneville (fins are dead!) pulling into a Shell station. After we all this, we're introduced to Clare Hodgeman, stiffly reading cue cards (you'll love his unenthusiastic reading of the term "merchandising umph") to an off-screen narrator . This introduction leads us to the point of the film. The Vendo Company is…