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It's a Rum World (1973)

1973 · Short film · 21 min

Synopsis

It’s a Rum World is a 1973 documentary film showing some of the stages of rum production by United Rum Merchants (1946-2010). The film opens a colonial-era reenactment of a man delivering a bottle of rum to British landowners. The film then cuts to the coast of Jamaica (01:56). A man pushes a raft down a river to the sea. Three Jamaican men play instruments and sing a song about rum and coconut water (02:50). The proprietor of the Little Pub makes rum cocktails (03:45). There is a shot of a sugar plantation. (04:20) Harvested sugarcane is moved from piles at a rum factory. The film shows the distillery’s pot stills and a man stirring a glass of Lemon Hart rum. Next, the film takes viewers to Guyana (05:23), with shots of houses on stilts and an aerial view of the Uitvlugt Distillery and neighboring demerara sugar plantation. A man drives a tractor plowing a field to prepare it for planting sugarcane. 06:25 Men bury sugarcane shoots in the ground (06:25). A plane dusts the field with insecticide. Ripe demerara sugar blows in the wind. Men set fire to the sugarcane fields to burn off the leaves. Afterward, men use machetes to cut the cane (07:43), and then they throw the cane onto boats in the irrigation canals. Several plantation managers discuss the harvest schedule to accommodate viewing an upcoming international cricket match. At a sugar processing plant (08:58), the sugarcane is weighed, and the cutters are paid. The sugarcane is run through milling machines where it is…

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Details

Running time
21 minutes
Collection
Ephemeral Films

Subjects on the Internet Archive