Travelogue & Real Estate Promo Film " Progress in Los Angeles " (Silent Film) Hollywood 17314 (1928)

Synopsis

Made in 1928 to promote the ARO Real Estate company and especially its development in Sunset Park, "Progress in Los Angeles" showcases the city and its environs. At 1:00 the corner of Sixth and Flower Street is shown, and the site of the new Edison Building at 1:29. At 1:36 Wilshire Blvd. is shown and the "exclusive" residential areas. At 1:48 a map shows a lot of farmland in between Hollywood, Los Angeles, Whittier, San Bernardino, Pasadena and Glendale. More views along Wilshire Blvd. follow the 2:00 mark. At 2:16 the change from 1920 to 1928 is shown with a lot of traffic and at 2:36 the Bullock's Department Store. At 3:00 is an ARO owned property, a mixed use building with a drugstore. "Property values have advanced from $200 per foot to approximately $1000 in five years" proclaims a title card. Large residential buildings are shown at 3:36. At 3:55 the Ambassador Hotel is shown from the air and at 4:40 from north of Wilshire. At 5:03 another ARO owned property is shown with a trolley car whizzing by. At 5:25 Beverly Boulevard is shown with the Western Auto Supply building. At 6:40 more ARO properties are shown. At 7:00 the film switches focus to Hollywood. At 7:18 Hollywood and Vine is shown as a grove of trees and at 7:34 in its 1928 configuration. At 8:00 the skyline of Hollywood Blvd. is seen including the Vine Street Theater. At 8:45 the UCLA campus is shown and at 9:02 the Village of Westwood. At 9:26 the film looks at Santa Monica and the Bay District…

Uploader's description on archive.org

Details

Running time

17 minutes

Collection

Ephemeral Films

Subjects on the Internet Archive

• Stock Footage