" a Car Is Born " Ford Motor Company (1972)

Synopsis

A Car Is Born” is a 1972 Ford Motor Company promotional film that shows how the modern automotive assembly line produces a precision machine. It contains shots of 1972 Mach 1 Mustangs as well as designs (shown in clay model form) for the 1974 Mustang II. The film begins with a literal bang — a massive explosion of earth followed by scenes from construction sites and factories. Molten metal drips from containers while the scenes are interspersed with clips of car owners explaining what they look for in an automobile. “Where does a customer’s new car begin?,” asks the narrator at mark 02:26. “It begins in the minds of people — our first resource.” It also begins in auto manufacturer’s scientific research laboratories — with a montage of scenes flashing on the screen as the narrator explains how those settings serve as “gateway to the unknown” — as well as in factories and through the use of machines. Yet is is “people who make the system work,” says the narrator at mark 06:18, and we see a variety of scenes of factory workers going about their daily routines. Performance and design are always key areas of improvement in Ford automobiles, the narrator explains come mark 07:55, with engineers always taking customer concerns into consideration when designing and redesigning their product. The film takes its viewer into the design center at mark 08:28 to see the idea in action, from seats to AM radios to electric windows. Design and engineering draw closer together by mark 12:52…

Uploader's description on archive.org

Details

Running time

26 minutes

Language

English

Collection

Ephemeral Films

Subjects on the Internet Archive

• Stock Footage