1970’s COCA COLA PROMOTIONAL FILM “VINTAGE COCA COLA PROPOGANDA” 61464 (1970)

Synopsis

This film depicts the Coca-Cola beverage product company and features various employees of their shipping department. Throughout the film employees discuss why they believe their company is the number one beverage company to work for as well as why the product is the best. Various points which are used to attract buyers in stores to the product are also addressed. It opens with a credit list of the employees involved in the film (:16). A red Coca-Cola delivery truck rides up a winding road to meet dealers (1:10). The first employee is seen donning the company’s red jacket (1:30) with another Coca-Cola delivery truck in the background. A span of various Coke products including Tab (1:50) follows. Another employee is seen loading up a cart with Coca-Cola products (1:53). Suppliers are then seen in store as one addresses the packaging of the product made to attract the consumer’s eye (2:05). Price tags are rolled onto the products (2:31) as the film addresses their obvious price marking as being of the utmost importance. Glass bottled Coke’s have their price tags set upon them (2:55). Workers continue to stock the store’s shelves (7:24). A woman appears sitting within her car and announces herself as a consumer and an employee of Coca-Cola (3:41). The camera zooms out to show she is sitting in the driver’s side of a Pacific Coca-Cola Bottling Company truck from the Tacoma, Washington branch (3:55). Employees within the store address the consumer’s confusion when they go to…

Uploader's description on archive.org

Details

Running time

11 minutes

Collection

Ephemeral Films

Subjects on the Internet Archive

• Stock Footage