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Mobil Oil Co. / Mobilgas (1950)

1950 · Short film · 36 min

Synopsis

This early 1950s color film is about the 1950 Mobilgas Grand Canyon Run, which compared performance across the major car manufacturers, using Mobilgas products. It was produced by Caravel Films. The hanging sign advertises Mobilgas Socony-Vacuum. A concept artist shows 1949 car sketches. A Mobilgas refinery laboratory checks gasoline quality (:30- 2:07 ). A 1950 Plymouth Super Deluxe Convertible approaches ( 2:08 - 2:16 ). A car drives on a test track ( 2:24 - 2:52 ). 1950 Los Angeles includes the Mobiloil Mobilgas building. The course from LA to the Grand Canyon is mapped out ( 3:52 - 6:32 ). The entry form is followed by car emblems for Cadillac, Chevrolet, Chrysler, DeSoto, Dodge, Ford, Frazer, Hudson, Kaiser, Lincoln, Mercury, Nash, Oldsmobile, Packard, Plymouth, Studebaker, and Willys. The cars were divided into ten classes, based on price range ( 6:33 - 7:25 ). The entry cars were impounded by officials to verify they were unmodified stock model cars. Shown being examined are the cylinder bore, valves, pistons, connecting rod, carburetor, spark plugs, distributors, and fan blades. Mobilube CW and Mobilgrease await in metal buckets, followed by the Mobilubrication disc chart. Mobil Permazone and Mobiloil are poured in. Each car was run on a dynamometer and a motor analyzer. Those passing received a windshield certification sticker ( 7:26 - 9:45 ). A Dodge is weighed; the results shown on a Toledo Scale. Crew members are weighed. A too-light Plymouth’s trunk receives…

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Details

Running time
36 minutes
Collection
Ephemeral Films

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