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Printing, a Future Unlimited (1957)

1957 · Short film · 19 min

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Synopsis

This film shows the printing industry with a peak at the history of printing. The earliest records of printing began in 3,500 BCE. This film was made available by Crown Zellerbach Corporation (:19). Crown Zellerbach was an American pulp and paper conglomerate that was subjected to a hostile takeover in the 80's by the brutal financier, Sir James Goldsmith. The film opens with a series of items which require printing such as a ground pepper container (:41), cereal box (:51) and a US tax return (:57). A Johnson’s Educator Cracker tin follows (1:40) as well as a flier for races in the fall at Willow Springs (1:44). Machinery churns out fresh printed pieces at a press (1:50). The film is presented by the Education Council of the Graphic Arts Industry Association based in LA (2:02). It was produced by Contemporary Films (2:44). A man and woman share ideas, or rather, communicate on a park bench (3:02). An IBM card sorting machine follows (3:23). Books are also pointed to as a method to communicate ideas with (3:29). A magazine advertisement pedals to female secretaries (3:44). A newspaper from 1957 dictates the Angels had signed Monte Irving that year (3:46). Most take the innovation of the printing press for granite as a man chooses which paper to read at a stand (4:05). A small printing press (4:37) is compared to a traditional type handset (4:49). Magazine pages are printed and folded over one another (4:55). The modern printer must be a specialist as they must also know how…

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Details

Running time
19 minutes
Collection
Ephemeral Films

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