Case-O-Matic Case Tractor Company (1960)

Synopsis

Made to launch the 1960 product year, CIRCLE OF CONFIDENCE shows the Case Corporation's full line of tractors and farm equipment. The premiere of the "easiest to drive", "easiest to work" machines was extremely successful, with over $150 million in pre-orders placed for Case equipment between 1958-1960. The Case Corporation was a manufacturer of construction equipment and agricultural equipment. Founded by Jerome I. Case as the J.I. Case Threshing Machine Company, it operated under that name for most of a century. For another 66 years it was the J.I. Case Company, and was often called simply Case. In the late 19th century, Case was one of America's largest builders of steam engines, producing self-propelled portable engines, traction engines and steam tractors. It was a major producer of threshing machines and other harvesting equipment. In the 20th century, Case was among the 10 largest builders of farm tractors for many years. In the 1950s its construction equipment line became its primary focus, with agricultural business second. Founded by Jerome I. Case in 1844 as the J.I. Case Threshing Machine Company, the company operated under that name for most of a century, until 1928. In some of its advertisements the name was styled J.I. Case T.M. Co. for short. Another business founded by Jerome I. Case, the J.I. Case Plow Works, was an independent business. When the Plow Works was bought by Massey-Harris in 1928, the latter sold the name rights to the J.I. Case Threshing…

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Details

Running time

35 minutes

Collection

Ephemeral Films

Subjects on the Internet Archive

• Case-O-matic
• Case Tractor
• Company
• 1960
• Product
• Stock Footage