Chevrolet Promotional Film "The Last Word" 88694 (1949)

Synopsis

This 1949 short Chevrolet film, “The Last Word,” produced by Jam Handy, promotes Chevrolet cars by boasting of the research, ingenuity, and engineering that goes into every Chevrolet. The film uses a couple driving several different Chevrolets over a period of several decades, and each time the latest car is the “last word,” or the best car Chevrolet could possibly make. The couple starts out driving a 1913 Chevrolet ( 00:22 ), then a 1925 Chevrolet ( 01:48 ), then a convertible model from the 1940s ( 02:50 ). The couple arrives at the General Motors Research Building ( 03:31 ) where they learn about the research, design, and engineering that goes into making every Chevrolet. The research lab ( 04:07 ) reveals how General Motors is constantly building more performance, comfort, safety, durability, and economy into each new model. The film then cuts to an aerial shot of GM’s Proving Ground in Milford, Michigan ( 05:50 ), where the parts and cars are tested on the over 1,000-acre facility. What appears to be a 1949 Chevrolet Styleline ( 06:16 ) races along the miles of road to test everything from engine durability to gasoline consumption. Testing even continues once Chevrolets are put into service, as Chevrolet technicians will perform follow-up inspections, as is the case with Star Transit Company’s fleet of trucks ( 07:49 ). From work in research laboratories ( 09:08 ) to design, from engineering to testing, Chevrolet puts thousands of hours and miles into creating the…

Uploader's description on archive.org

Details

Running time

10 minutes

Language

English

Collection

Ephemeral Films

Subjects on the Internet Archive

• Stock Footage