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Rca Victor Tv Set W/ Remote Promo Films & "The Inside Story" of the Rca Tv Receiver 91534 (1960)

1960 · Short film · 33 min

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Synopsis

This compilation reel consists of a series of longform commercials made by the Jam Handy Organization to promote RCA Victor's 1960 line of black & white TV sets. This included innovations such as a remote control and timed on and off. RCA Victor was formed when, in 1929, the Radio Corporation of America (RCA) bought the “Victor Talking Machine Company”, creating the “RCA Victor” brand. The four commercials included in this film cover the promotion of groundbreaking television technology including “The Programmer with the Magic Memory” and “The Hillsborough with New Hideaway Styling” (a new console television that folds into a piece of furniture so as to conceal the all-seeing picture tube), followed by “A Cinch to Service” covering the service and reliability of RCA Victor products, and lastly “The Inside Story” describing the entire technical framework and contents of the black and white television receiver chassis. A man is promoting a TV remote control to a woman, presenting the features on a television (00:06). “The Programmer with the Magic Memory” commercial title (02:35). (Note: Robert Adler invented the first practical, wireless television remote control. Introduced as the "Space Command" by RCA's rival Zenith in 1956.) A man is reading a magazine, seated in a lounge chair (02:52). His television automatically turns on (03:23). Earlier that evening, he pre-selected his television schedule using the RCA Victor Programmer Model named the “Magic Memory Program…

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Details

Running time
33 minutes
Collection
Ephemeral Films

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