Archive Watch

Chevrolet Leader News (1935)

1935 · Ephemeral film · 8 min

Synopsis

Promotional newsreels featuring a variety of Chevrolet-centric stories, including: the building of Norris Dam in Tennessee; an automobile racing an ice boat across a lake in Mt. Clemens, Michigan; gasoline economy tests on Detroit streets; women showing off their hairstyles in an automobile moving along New York City streets; the Soap Box Derby at Dayton, Ohio; and a miniature dog riding in the glove compartment of an automobile in San Francisco.

Uploader's description on archive.org

Details

Running time
8 minutes
Collection
Prelinger Archives
Internet Archive item
Chevrole1935

Subjects on the Internet Archive

Reviews on the Internet Archive

★★★★★ · Good Fun! · Robin_1990 · 2008-04-22

Nice footage of 1930's lifestyles. Very Entertaining and Very Retro! Thanks Rick!

★★★★★ · I was born in1936 · bestlab · 2013-05-05

These are the greatest - shows how being PC is so borrring -- still browsing for more - found a half dozen so far - chevy bow tie culture is timeless - James Dean's spirit has been resurrected

★★★ · All the News We Can Lamely Shoehorn Into a Plug for Chevrolets · Christine Hennig · 2005-01-26

Newsreel stories are used to sell Chevrolets. Thats right, every story in this newsreel, from a giant dam-building project to ladies hairstyles is somehow lamely tied to Chevrolets. There are a lot of these to come, folks, though, so lets get going. This one features the aforementioned dam project, ice-boat racing, a new kind of gas gauge, the latest hairstyles for upper class ladies, and a little girl stuffing a dog into a glove compartment, in what is probably the silliest and strangest story. These are all breezily and bombastically narrated, so the thing really moves. Mildly amusing.…

★★★ · Dams! I Dirigibles! Devices! Derbys! Dames! Dogs! · Spuzz · 2003-03-06

Well, this is the first of many many Chevrolet Leader News pieces I'm going to see. 1st news clip features the building of the Colorado dam. It's quite an impressive dam, lots of heavy dirt being carted away on... Chevrolet Vehicles! 2nd news clip offers a race between an ice boat and a... Chevrolet Vehicle! Guess who wins? 3rd News Clip offers a great new device: Hang what appears to be a bug light on your rear view mirror of your... Chevrolet Vehicle! and keep track of your gas mileage! Gee, how exciting! 4th clip details the great american Soap Box Derby and the preparations the…