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Poster for Chevrolet Leader News (1937)

Chevrolet Leader News (1937)

1937 · Commercial · 8 min

Synopsis

Promotional newsreels featuring a variety of Chevrolet-centric stories.

Uploader's description on archive.org

Details

Running time
8 minutes

Reviews on the Internet Archive

★★★★ · 25,000 Boy Scouts (and Others) Yawn · Christine Hennig · 2005-04-24

This fairly standard edition of Chevrolet Leader News features an ROTC marching band, the first drive-in bank, complete with offensive Italian stereotype, a Boy Scout Jamboree in which the foreign scouts are all fascinated by American cars (yeah, you wish, Chevrolet!), the usual lawsuit invitation in the form of a really strange and dangerous âlooking contraption that allows acrobats to swing in circles while on top of a moving car, and the usual animal abuse in the form of dressed-up and made-up performing monkeys. Just a typical day at Chevrolet, I guess. Ratings: Camp/Humor Value: ****.…

★★★ · Boom! Banking! Boy Scouts! 'Bats! Baboons! · Spuzz · 2003-03-20

3.3.. The first short features the students of Purdue and their bands, they are shown exercising, and their military prowness (at a college?) 2nd: Drive thru banking, what was then a new idea is shown. it's highly interesting to see what kind of care was put into the preparation of the window in order to minimize crime. But what was going to be done-a about the REALLY bad italian accent? 3rd, The Boy Scout Jamboree is shown, with lots of demonstrations of knot tying, fighting (!!) and plenty of shots of half naked young boys. 4th, A... Chevrolet Automobile! has this contraption on it that…

★★★ · They had to show something between pictures... · Victor Von Psychotron · 2017-02-06

...so why not something like this? This is 24-hour news before there was such a thing. Time had to be filled in theaters, so Chevrolet was happy to do it and advertise cars at the same time.