Chevrolet Sales Convention Musical (1954)
1954 · Commercial · 15 min
- Musical
Synopsis
Song-and-dance numbers staged at a 1954 Chevrolet sales convention to motivate the sales force.
Synopsis, reviewed
Details
- Running time
- 15 minutes
Reviews on the Internet Archive
★★★★★ · Watch out Andrew Lloyd Webber · JonathanBrit · 2003-05-27
So here we have a splurge to appeal to that small fraction of the American people, the musical lovers. An all-american, blue eyed blonde hair uppermiddle class workers come together to show us how rich they are and their desire to spend spend spend! So, the opening number, all 11 minutes of it, teaches us the importance of each region, and how rich each one is. This chipper and jolly suddenly breaks into a very jazzy and sleazy "money money money" tune, with a classic guy singing with girl chorus. The final chorus begins to fall apart with a repeatative dance followed by the very unclimatic…
★★★★★ · good lord!!!!!!!! · AliceTeeple · 2004-02-19
Aside from the frightening costumes and overly-staged dance routines about buying Chevrolets, the women popping out of the map HAS to be one of the most disturbing images I have ever seen in a musical. This makes "Cats" look like Masterpiece Theatre!!!! Overly-stagey-operatic voices telling you to market people on farms galore. Not to be missed!!!!!!!!
★★★★★ · Singing and Dancing Their Way to Increased Chevrolet Sales · Christine Hennig · 2005-05-23
Apparently, the way to inspire car salesmen to really go out and sell is to show them a Broadway-style musical on that theme, or so it was in the 50s at Chevrolet. This singing and dancing sales pep talk gives you a real feel of the corporate culture at Chevrolet at the time, though what it actually says about it I donÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂt want to touch with a ten-foot pole. Rogers and Hammerstein these guys ainÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂt, though they sure try hard. As you might guess, this is tremendously campy and could be used to torture folks who like to think theyÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂre cool.…
★★★★ · Does not star Dinah Shore · Spuzz · 2005-12-13
When I first heard of this, I SO thought it was going to be an amateur production made by Chevrolet employees. But alas, this is not the case, because off of the people who are performing here obviously sound, dance and and professionally. The Âmusical is broken up into 3 musical numbers. ThereÂs no real talking, just the music, and musically, theyÂre just ok, although I have no idea what the songwriters were smoking during the map number. You can also tell that this was probably an official film made of this musical, as the camera knows exactly where to go, and thereÂs evidence of multiple…