A Coach for Cinderella (1936)
1936 · Commercial · 9 min · dir. Norman B. Terry
- Animation
Synopsis
The typical Cinderella storyline: wicked stepmother and stepsisters, and Cinderella can't go to the ball. We see elves and woodland creatures making a dress and a coach out of various woodland materials. A twist: the coach they make then goes though a "modernizer" and comes out as a 1946 Chevy.
Synopsis from TMDb
Details
- Director
- Norman B. Terry
- Released
- 1936-08-21
- Running time
- 9 minutes
Cast & crew
- Norman B. Terry Director
Reviews on the Internet Archive
★★★★★ · A Coach made from natural parts · Wilford B. Wolf · 2003-03-30
A great little piece of soft sell advertising. On the surface, the film resembles period Disney or Fleischer cartoons, with the cute rounded character design and gentle gags. But as the piece progresses and the "coach" begins to take shape, you see how it really is very subtle advertising. Very well done. It is also interesting to note how similar ideas and gags would be use later on in Disney's take on the Cinderella story.
★★★★★ · Quality Propaganda! · Robin_1990 · 2008-01-21
Jam Handy knew how to sell Chevrolets quite well, and this ranks among their finest efforts. Now only does this advertise the chevy quite well, it's also an amusing cartoon thats great for kids.
★★★★ · Predates Disney · Steve Nordby · 2003-09-11
There are about a dozen version of Cinderella on film before Disney took it on, and here we have Jam Handy's attempt to turn a bit of the story into a Chevy commercial, and for the audacity of that alone it deserves a look. That he manages to pull it off before the audience would realize it's just a commercial is noteworthy, and that it is entertaining and humorous as well is the triumph of advertising, capitalism, and the Amerikan Way.
★★★★ · We're gonna pimp your ride. · Karma Hawk · 2005-04-12
In this excellent animated short Jam Handy takes some liberties with the Cindrella story we all know and love. Actually this film doesn't really focus much on Cinderella instead choosing to focus on the carrige. What's that you say? The carrige was just an old pumpkin enchanted with some magic, well that's where your wrong. Apparently the coach was actually made by a village of gnomes it's cute and some of it's got that flinstone perk of using live animals for mechanical parts. Eventually they drive the car into the "modernizer" snd out pops a Cheverlet. Recomended.
★★★★ · Cinderella Not Only Gets the Handsome Prince--She Gets...A NEW CAR!! · Christine Hennig · 2005-07-21
Not satisfied with just fooling around with newsreels (see the endless permutations of Chevrolet Leader News), Chevrolet had to go and make a cartoon, too. Actually, this is pretty charming. It features a bunch of elves from the wrong fairy tale who decide to help out Cinderella by making her a coach from a pumpkin, a turtle shell, some caterpillars, and lots of other stuff from the forest. They assemble the coach in a way suspiciously similar to an automobile assembly line. Then they put it into a great contraption called a ÂModernizerÂ, and out comesÂÂwait for itÂÂa brand new Chevrolet!…
★★★ · An sly cartoon.. · Spuzz · 2003-04-02
In this so so animated film the Cinderella theme is used as a catalyst to explain to kids how the assembly line works. We know the tale Cinderella has to go to the ball to meet the prince... but the time little gnomes help her out. They build a very nice coach, but spend little time on cinderella's dress, which of course means the prince will be wowed over by Cinderella's wheels rather then her, and this is why she's presented so drab. I mean, why IS the Cinderella so poorly animated, while the rest of the film is?