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Poster for Defense Comes First With Oldsmobile (1941)

Defense Comes First With Oldsmobile (1941)

1941 · Commercial

  • War

Synopsis

Theatrical screen ad for one of the last pre-World War II automobiles, emphasizing Oldsmobile's adaptability under wartime conditions.

Uploader's description on archive.org

Reviews on the Internet Archive

★★★★ · Serving the Vital Needs of Today's America · Steve Nordby · 2004-07-08

This is a prototype television ad, probably shown in movie theatre between the cartoon and the feature, and just reeks of the hand of Jam Handy, the Godfather of TV advertising. Oh yes, Oldsmobile is making shells and cannons, but it is "vital" that rich, well dressed women have big tank-like cars with bomber names (B-44 - like a B-17 only bigger), "styled" and "designed" to beat the enemy combatants for space on the highway.