Archive Watch

Exclusively Yours (1954)

1954 · Ephemeral film · 15 min

Synopsis

Texaco sales film aimed at Texaco dealers, introducing a new high octane gasoline with the additive "Petrox." Excellent cutaway engine illustrates pistons in use; also good animation of same. Shows advertising in support of product roll-out.

Uploader's description on archive.org

Details

Running time
15 minutes
Collection
Prelinger Archives

Reviews on the Internet Archive

★★★★ · Petrox: It's an Instant Boullion and a Gasoline Additive! · Christine Hennig · 2006-04-08

This 50s film for Texaco dealers introduces the new improved Sky Chief gasoline with Petrox, a new additive that sounds like it was made from oxtails, but was actually made from petroleum. Several white men lecture at us about it, the best of which is Phil Foster, a master of maniacal facial expressions. The concluding message from C. B. Barrett includes mention of several other must-have ephemeral films that Texaco made at the time, including one about gas station restrooms which sounds like a must-have. Theres also some great visuals of cutaway engines, gasoline additives in unmarked…

★★★ · What did you name your Petrox? · Spuzz · 2003-09-12

This was a film originally done for the mighty salesmen of the Texas Company's (Texaco) 1954 annual meetings that they had. The main focus of the film was the wonderful new additive they came up with, unfortunately called Petrox. Various Tex exec's nervously sweat for the camera and say how wonderful the new product is, but the REAL star of the show is the technician/scientist person who is just so creepy and sinister looking that when he smiles, you feel yourself being boondoggled or something. Very very odd.