The Front Line (1965)

★★★★★ · Grocery store sales in the pre-UPC era · GE_Pretzel · 2006-11-01

If you've ever wanted to get a glimpse of how grocery store checkers performed their duties prior to the advent of barcode technology, this film produced by Reader's Digest will certainly be of interest. After an introductory segment that emphasizes the rivalry that exists between grocery stores and the importance of providing quality service, viewers are introduced to fledgling checker Ms. Jones, a young lady who seems quite eager to succeed but doesn't have a particularly easy time managing the many obstacles that arrive at her counter. Fortunately for her, a trio of veteran checkers are on…

★★★★★ · " Off To The Market." · Mr. Manager · 2003-04-18

What a great movie. This was going to the store. With mom. Whem I was a kid. The way I remember it. Checkers today don't say thank you. Most of them are sometimes quite nasty. Well anyway great background music, Using the Donna Reed show theme, Felt like Donna was in the store. Had a lot of trouble with the audio. Probably due to high traffic. Great shots of old items. No longer on the market. Like heinz spaghetti. Loved the prices. Also the woman who hands the trainee cash went on to become a pretty big tv actress. I believe her name is Fran something. Great character actress. She was also…

★★★★★ · Excellent Historical Supermarket Footage · musicom · 2006-08-27

Show just what my local A&P looked like back in 1974 before the remodel and the fire.... Those Big 'ol NCRs and I never knew that chart on them was to figure 'fractional' items.... But aside from everything else.... the BEST PART IS THE VERY LAST SCENE!!!! How many of you noticed after all the 'instruction' throughout the film on how to acheive your goal as best 'grocery checker' of the year, how to bag properly, etc. In the end, the 'checker' gives the change to the customer, smiles, then has a brain fart, fools with the cash draw (probably slips a penny down her bra), the customer has long…

★★★★★ · This is wonderful · EB442 · 2005-12-27

What a great film. Entertaining for its humor, nostalgia, and big hair. Also great shots of 60s grocery stores. The color-changing backgrounds work well, too.

★★★★ · For anyone who ever had to use an NCR · Unidyne · 2008-06-18

Yep, I'm old enough to have worked on an NCR register! lord, does this take me back. BTW: This film was edited on the Archive and set to a techno soundtrack. Do a search or "Mickey Mouse With a Gun"