To Market, To Market (1942)

★★★★ · To Market, to Market · Christine Hennig · 2002-12-29

General Outdoor Advertising sponsored this film designed to sell billboard advertising. We see billboard after billboard while the narrator extols the virtues of "scientific placement", which mostly seems to involve putting billboards everywhere. It gets a bit creepy after awhile as all people are seen as "customers" to be manipulated. It's fun to see all the billboards, thoughÂÂthis was made in the 1940's, before photography was used much on billboards, so it's an interesting document of advertising art and graphics of the period. Ratings: Camp/Humor Value: ***. Weirdness: ***. Historical…