Synopsis
The film presents a courtroom-style case against bad weather—specifically snow, sleet, and rain—accusing it of damaging the public image of businesses, particularly service stations. The prosecution argues that poor weather conditions tarnish company appearances, ultimately affecting customer perception and profits. The film suggests that the solution to these "crimes" lies in proper maintenance and protection against the elements. Through a visual exploration of how weather impacts service stations and the importance of maintaining a clean, inviting image, the film underscores the significance of visual appeal in customer retention and brand success.
Synopsis from OMDb
Details
- Running time
- 14 minutes
- Language
- English
- Collection
- Prelinger Archives
Cast & crew
Jim Jensen
Reviews on the Internet Archive
★★★★ · Only For Company Owned Stations · JayKay49 · 2012-02-23
The company owned Mobil "on the corner" had those but my independent Mobil station/Local Hangout for the Bosses Friends/Shot 'n a Beer on the Way Home From Work/Place for gobbling down a bucket of KFC or a Big Boy while the boss was home for lunch....whatever it was, we didnt have these garments. Woulda liked to see how these stood up to washing cars by hand...and in the middle of it, running out to punp gas in zero weather, with gales. Great memories stirred up here...shows a company owned Mobil with 28 cent gas (ours was probably 32 cents about this time); I do remember running out to those…
★★★ · Gore-Tex! · Wilford B. Wolf · 2009-07-17
From the title, this was not where I thought it was going. Set up as a crime drama, it is a pitch by Weather-King for a line of rain suits aimed at the gas station industry. PVC covered nylon is now a pretty standard raingear material. But, c. 1960, many gas stations, which also didn't have coverings that are now common, it was mostly heavy cotton, perhaps with some wax coating. The argument presented here is that when bad weather comes (here anthropomorphized as a person in a trench coat on trial), the image of the company is no longer distinct. Much of the running time is given how the…
★★★ · Tiger in your tank? · Bill T. · 2012-04-12
Somewhat dry movie about, yes, making sure Mobil Gas attendants present the best image to the customer, even if it's pissing rain. Presented as a court case against "bad weather", the film demonstrates how Mobil developed a new rain coat material. Somewhat boting, the film does have some nice shots of old-time gas stations.