Synopsis
A promotional film made for Pabst Brewing Company distributors.
Uploader's description on archive.org
Details
- Running time
- 17 minutes
- Collection
- Prelinger Archives
- Internet Archive item
- help_yourself
Reviews on the Internet Archive
★★★★ · Let's sell beer. Really. Let's sell lots of beer. · K.P. Lee · 2003-08-20
"Help Yourself," produced by Castle Films for the Pabst Brewing Company in 1939, is an interesting little gem of the movie. This insider film, intended for Pabst Blue Ribbon beer distributors, has rather high production values (pay attention to the stop-motion animation scattered throughout the film and the music score). The first 5 minutes of "Help Yourself" detail Pabst's 1939 advertising efforts. Even in pre-war America, corporations were not shy about saturating society with advertising. The endless shots of magazine advertising, billboards, and other types of promotional material. You…
★★★★ · Pretty awesome! · Spuzz · 2003-09-26
great overview of how sales managers can halp sell more Pabst beer to their customers. Full of amazing animation trickery which makes the advertising fly by, this is quite impressive, considering this is a Castle flim and all. I liked the very beginning, where it is told that we had just watched a film about Pabst, and now here's more reasons to sell Pabst to your customers. The images of the millions of Pabst boxes is pretty awesome. The whole sales pitch at the end bogs it down somewhat, but I will say this film is strongly reccomended anyways.
★★★★ · Lots of fun. · longfade · 2010-07-16
This is a very direct promotion that makes no apologies about telling those distributors to get out there and MAKE IT HAPPEN. It has a challenging, almost belligerent tone that seems to say, "Hey, we've done all the work and heavy lifting - if you can't go out and sell this product, well, I don't know what to tell ya". I found myself chuckling a bit thinking of that Glengarry Glen Ross scene. It's a lot of fun seeing the beautiful images and even more fun to see the patently horrible acting. Another great one!
★★★ · Yes on beer! · Steve Nordby · 2003-08-20
Campaign for beer! Seven and a half out of ten homes need beer! Promotional film for Pabst distributors showing how Pabst is doing all the real work with big ad budgets, so you sales guys just get out there and follow the script we've prepared.