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Small Packages (1973)

1973 · Short film · 19 min

Synopsis

Produced and directed by Hermann D. Tauchert, this Toyota Car promo from 1973 seeks to promote Toyota’s 1973 range of compact cars - “Great things come in small packages”. Produced for Toyota Motor Sales USA, the film depicts various Toyota vehicles such as the Starlet, Corolla, Carina, Celica, Corona, and Land Cruiser driving around the United States. Additionally, the film seeks to emphasize the superior quality of Toyota cars and their practicality, the services offered at dealerships, and the work of the designers and engineers. Golden Gate Bridge, perhaps 1973 Toyota Celica ST (0:18). 1973 red Toyota Corona RT driving along freeway, San Francisco skyline in background (0:34). 1973 Toyota Celica ST trails Powell / Hyde Cable Car (0:38). Red Toyota Corona RT drives down Lombard Street (0:47). Corona RT and Celica ST on highway (0:53). Toyota Hilux pick-up truck rounds bend on desert road (1:19). Toyota Land Cruiser drives through desolate, arid desert landscape (1:24). San Xavier del Bac Mission Tucson, Arizona; various Toyota compact vehicles drive through Arizona arid landscapes (1:26). Royal Gorge Suspension Bridge in Canon City, Colorado (1:54). Spires of red sandstone stretch towards sky in Garden of the Gods, Colorado (1:59). Tire spins, sends snow into camera lens, perhaps Toyota Carina rounds bend of snow-covered road before landscape changes to covered bridge in rural area, city streets of perhaps New Orleans (2:27). United States Capitol building (3:18). Dulles…

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Details

Running time
19 minutes
Collection
Ephemeral Films

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