Synopsis
Television commercial for Macleans Toothpaste.
Uploader's description on archive.org
Details
- Running time
- 1 minutes
- Collection
- Prelinger Archives
- Internet Archive item
- macleans_toothpaste_commercial
Reviews on the Internet Archive
★★★ · Well, I'm not sure I'd put it like that but... · SteveSnow1 · 2010-06-09
This is a great example of Mad Ave at its best (or worst)! You can't look at a '60's commercial with the eyes of today without some dissonance. Remember, we all were less schooled in the ways of advertising then. They had their key phrases (and not too many of them, either) and had to keep plugging them into our suggestible brains. We were definitely open to manipulation by advertising and this one is a classic one. I don't think they were associating white with skin color any more than Clorox associated white with skin color. We were all taught to associate white with clean when it came to…