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Poster for Out of This World (1964)

Out of This World (1964)

1964 · Ephemeral film · 13 min

  • Short
  • Sci-Fi

Synopsis

This 1964 vintage promotional film by Frigidaire, a division of General Motors, presents a visionary glimpse into the future through a blend of futuristic world's fair exhibits and mid-century modern home appliance innovations. Beginning with abstract artistic visuals and futuristic architecture, the film explores themes of space exploration, resource management in Antarctica and the ocean, and advanced infrastructure development. It then transitions to showcasing cutting-edge kitchen and…

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Details

Running time
13 minutes

Reviews on the Internet Archive

★★★★★ · Calling all space cadets! · Spuzz · 2003-12-30

I'll say this up front. Download this movie NOW. I don't know WHY, but the appliance manufacturers never dissapoint and they always make the loopiest "What planet are they from?" movies imaginable. (See Frigidaire Finale and 'Match Your Mood' for other examples). This movie starts off with a woman going to the Futurama exhibit at the 1964 New York World's Fair. It's one of those sit down rides I guess, and the narrator explains to us the many environments we could move to (razing rain forests and the mountains are mentioned, which makes this viewer somewhat uncomfortable). From there, we take…

★★★★★ · View history in its historical context · thatemailname · 2009-04-04

Reading the comments here, I notice there is no sense of historical context in them. A film made in 1964, for what was primarily an advertising purpose, can't be judged by the sensibilities of 40+ years later. It's also apparent by the comments that the reviewers have little or no knowledge of what kind of exhibit this film was created for. They seem to find a completely undeserved smug self-satifisfaction in the fact that the predictions of the future made in the exhibit were in some cases wildly off the mark, and in others would be frowned upon today. One other thing to keep in mind when…

★★★★★ · Call now! Call now! · antolintinez · 2009-08-16

Absolutely right. You can critize into the context of something (painting, book, film, ad). I personally prefer this kind of advertisement than the nowadays ads that are a half hour nightmare, showing all the time (all the time) the benefits of something that you don't need it (see Socrates story). And all the time (all the time) telling you Call now! Call now! If you don't call now (just right now) you are going to suffer the rest of your life because you lost the special price for you (only for you). This commercial looks that is the final part of some visit to the factory, or the show at…

★★★★★ · some people just aren't getting this... · nighthouse66 · 2010-01-25

...and that's a shame. very little has been said about the needlessly phantasmagorical nature of this advertisement nor about the imagination that is found here that is lacking into today's commercials. there is a surreal technicolor quality about this that seems way out of proportion to the purpose. its like some ad guy FINALLY got to let his hair down and EXPERIMENT. i mean, look at the fake space scenery, it looks like its made out of spark plugs. how many martinis did it take to think this stuff up? why is it so far out? its wonderfully ludicrous and lush. they were trying to make some…

★★★★★ · This should be studied by the aliens once humans are extinct · queeniemusic · 2010-11-07

Anyone who is nostalgic for 1964 needs to sit down and watch this hellish nightmare commercial for appliances. The first half, where the earth is pillaged (it's only a model) for its resources bring to mind the current oil sand travesty going on in Canada, is morbidly depressing. The second half is so racist it makes me want to eat a gun. When the orgasmic-for-appliances housewife minces about like a brain-damaged Madame Butterfly and fondles the dishwasher like a lover, it tells you that the culture that produced this film was seconds away from the apocalypse. We're lucky we made it to 1965.

★★★★★ · Sickening. Must watch · Cartoonbear · 2020-05-23

This film made me sick. The whole idea reminds me of the terrible slogan of Sherwin Williams: “Paint the Earth.” It’s really no wonder the Cuyahoga caught fire around this time. This sort of thing should be required watching. An object lesson in capitalism.