Synopsis
Dinah Shore promotes the new Chevrolets and sings "See the U.S.A. in your new Chevrolet." In this promotional film for the 1953 Chevrolet, a night editor introduces the scene with excitement about the new star, the Chevrolet. The film showcases the sleek and stylish design of the car, emphasizing its low profile, beautiful grille, and overall aesthetic appeal. The narrator highlights the luxurious interior, including the new body by Fisher and redesigned upholstery. The film also focuses on the advanced features of the car, such as the high-compression Blue Flame engine, key-start ignition switch, and Powerglide automatic transmission, which provide excellent performance and economy. The commercial includes a musical segment celebrating Chevrolet as America's favorite car, and concludes by highlighting the various series available, including the Bel Air, 210, and 150 series. The film conveys Chevrolet's reputation for quality and innovation, aiming to captivate viewers and potential buyers with its modern engineering and stylish design.
Uploader's description on archive.org
Details
- Running time
- 18 minutes
- Collection
- Prelinger Archives
Subjects on the Internet Archive
- A Great New Star
Reviews on the Internet Archive
★★★★ · Dinah won't you blow your horn · Spuzz · 2023-09-24
A nifty little advertisement for the 1952 Chevrolet featuring Dinah Shore singing 2 songs, and a lot of advertisement for the new Chevy lines. Film somewhat tries to let us in on TV magic tricks, yet the whole thing is to just pimp you on how you should see the U.S.A.