Synopsis
Animated and live commercials with Lucille Ball and Desi Arnaz advertising Philip Morris cigarettes.
Uploader's description on archive.org
Details
- Running time
- 1 minutes
Reviews on the Internet Archive
★★★★★ · What this really is... · bgrauman · 2009-04-18
This was taken from the end of a December 1952 episode of "I LOVE LUCY", featuring the animated "Lucy" & "Ricky" (who appeared in the original opening titles, and transitions to the sponsor's commercials during the program), leading into a final "integrated commercial" featuring Lucille Ball & Desi Arnaz in the flesh, pitching their sponsor's product (in character). Each week, their "pitch" was different, but the idea was the same- convince viewers that Philip Morris was the ONE cigarette they should smoke. Usually, Johnny Roventini, the famous Philip Morris "bellhop", ended their "soft-sell"…
