Touch-a-Matic 12

★★★★ · What's-a-matic? · Spuzz · 2005-08-01

Touch-Matic 12 focuses on the brand new technology that will make your dialing a breeze with a rectangular thing that you can easily store your most important numbers on! Years before one touch dialing ever came to fruition, people relied on phone directories to look up numbers. Now, with a push of a button, all your troubles are over! Yippie-yai-yay! Narrated blandly by someone who looks she just finished hosting The Romper Room, this spot actually is designed for store managers to introduce them to this newfangled technology. All of this would be somewhat boring except for the fact that we…

★★★★ · The dawn of speed dialing · K.P. Lee · 2003-08-24

"The Touch-a-matic 12" is an insider film produced for employees of Northwest Pacific Bell, promoting the Touch-a-matic 12, a very early speed dialer. The film has much camp value: the fashions, hair styles, and phones all very much evoke the mid-seventies. The "simple" procedures for setting up the Touch-a-matic 12 turn out to be quite long.

★★★ · quaint but dull · scrounge · 2005-04-30

Pretty long, dull comercial about this innovative "Touch-O-Matic" contraption that seems to be nothing more than a speed dialer the size of a shoebox. For an initial equipment fee and a low monthly fee, you too can lose more desk space to the touch-o-matic 12, available in all the hideous colors of the era. You can hook the Touch-O-matic to any telephone. You just unhook this wire, and that wire, switch this wire, and plug that wire back in. Then all you have to do, is repeat on the other phone. How convenient!

★★ · so-so · trafalgar · 2004-03-13

A Dorothy Hamill clone explains this brand-new invention: the speed-dialer. Our hostess is clearly reading from cue cards placed below the camera (you can even notice this in the preview pics), contributing to her overall Stepford Wife creepiness. A bit boring, but there are worse ways you could spend ten minutes...

★★ · Boring...but · JayKay49 · 2011-12-28

It still beats today's cable TV programming by leaps and bounds. Aside from disco dancing the 70's were such a zero era.