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Vintage Dodge Car, Truck & Van Advertising Promo Films Dart Gran Fury Arrow Gt Jc1026 (1975)

1975 · Feature film · 54 min

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Synopsis

This series of promo film commercials for Dodge, part of the Chrysler Corporation, date to the 1970’s. In this era,consumers began to favor pony cars over muscle cars, especially after 1973 when the oil crisis hit and gas prices jumped from 3 to 12 dollars in a year. The 1975 Dodge Coronet opens the film as a white model rolls down the highway (:26). Hard top, sedan and wagon versions were available (:35). A baby blue four door model is looked to (:44). The hard top Coronet model came with either a canopy (1:15) or halo roof (1:23). The camera turns inward for internal features (1:47). A model lifts up the hood to inspect the standard features for the economy (3:10). Economical engines and axels are pointed to (3:37). A light is highlighted on the hood as a driver slams on the gas pedal (3:45) designed to warn the driver so they don’t waste gas. Tires were pointed to as a way of keeping gas costs low (3:58). Dodge looked to appease the needs of the small car buyer with the Dodge Dart (6:21). Exterior features are highlighted (6:30). A family loads into the spacious interior (6:49). The Dart, as many of their other makes and models of the year, was created with noise deadening materials (8:05). Dodge offered two gas saving engines (8:48). The standard axel from the previous year is compared to the economy axel (9:32). A fuel pacer system was offered as an available feature (10:03). Skis are loaded into the trunk of the Dodge Dart 360 Sport (10:35). A Dodge Charger Special…

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Details

Running time
54 minutes
Collection
Ephemeral Films

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