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Language of Design (1950)

1950 · Short film · 12 min

Synopsis

Language of Design" was produced by Cine-Service. This 1950 color movie is about Australian post-war modern design, especially fabric and women's fashion design, and how it is inspired by nature and other visual means. The film won the Cine Service Documentary Film Award for director Gerard Herbst and producer/writer Geoffrey Thompson and was shown at Lille. At the time, Herbst was serving as the art director of the Prestige fashion studio in Melbourne, Australia. The film is notable in that it uses a black person to showcase indigenous inspired fabrics (11:15), something which was considered daring at the time. The movie intends to show the viewer how Australian designers use different methods to come up with new designs for their textile manufacturing businesses. As the movie begins, a woman comes across a piece of driftwood on the beach and she caresses it with her hand: 52. Seashells can be seen on the beach 1:15. The woman examines the shells on the piece of wood 1:33. Woman admires a tree branch 1:53. The inside of a design studio in the Australian textile industry is shown 2:07. A woman lays out flowers on a canvas for textile design 2:31. Seashells are used as inspiration for the designer’s creations 2:42. A designer speaks with the woman who puts up the seashells in the design shop 3:00. The piece of wood is used and sketched to create a design 3:19. The designers look at the piece of wood and the tree branch to create new designs 3:55. The tree branches are put…

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Details

Running time
12 minutes
Collection
Ephemeral Films

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