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the Rainbow Is Yours (1952)

1952 · Short film · 10 min

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Synopsis

One of a series of films made by the Jam Handy Organization for General Motors after WWII, "The Rainbow is Yours" shows the Chevy Styleline cars of 1952, including the Deluxe and Coupe, in gorgeous color. This allows the film to show off the interior and exterior matching trim and fabrics, including leather seat upholstery and other luxurious features. 00:00 - 0:57: Introduction to the 1952 Chevrolet line, emphasizing beauty, color, and design with a focus on personalization. 0:57 - 2:04: Overview of different Chevrolet models for 1952, including: Deluxe Star Line four-door sedan, noted for its space. Deluxe Star Line's sport coupe, for comfort and style. Deluxe Styleline two-door sedan, for roominess and smart looks. Deluxe Fleetline two-door sedan, with graceful body lines. Special Styleline four-door, offering sedan capacity at a lower cost. 2:04 - 2:54: Further models: Starline business coupe, designed for salesmen with ample storage. Chevrolet station wagon, versatile with steel body and convertible seating. Chevrolet convertible, emphasized as a favorite for its thrill. 2:54 - 3:45: Highlights the Bel Air as a style sensation, detailing the aesthetic elements like the grille, bumper, and hood emblem which signify both style and performance. 3:45 - 4:53: Detailed interior description of the 1952 Chevrolets, focusing on the use of color and materials to create a harmonious and luxurious feel, with specific mentions of color schemes like beige, maroon, black, and grey.…

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Details

Running time
10 minutes
Collection
Ephemeral Films

Subjects on the Internet Archive

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