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CHEVROLET AUTOMOBILES SALES FILM "SHOPPING AROUND" POST WWII AUTO INDUSTRY 87465z (1954)

1954 · Short film · 11 min

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Synopsis

This twelve-minute sales film was produced for Chevrolet in 1954 by the Jam Handy Organization to show the changes in car purchasing since WWII. It features William " Bill " Frawley from the I Love Lucy TV show. Your Chevrolet dealer presents, “Shopping Around”. The movie opens with words rolling up the screen: “Successful selling today is largely a matter of point of view. Salesmen can learn points of selling techniques and memorize ways to overcome objections. But without the understanding that a selling situation is primarily a human situation, sales techniques lose much of their effectiveness. Too often a sale is lost today because this matter of human relationship is forgotten or overlooked. It is to remind all of us that successful selling is always done on the human level of mutual interest and understanding that this picture has been developed.” The purpose This twelve-minute sales film was produced for Chevrolet in 1954 by the Jam Handy Organization to show the changes in car purchasing since WWII. It features William " Bill " Frawley from the I Love Lucy TV show. Your Chevrolet dealer presents, “Shopping Around”. The movie opens with words rolling up the screen: “Successful selling today is largely a matter of point of view. Salesmen can learn points of selling techniques and memorize ways to overcome objections. But without the understanding that a selling situation is primarily a human situation, sales techniques lose much of their effectiveness. Too often a sale…

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Details

Running time
11 minutes
Collection
Ephemeral Films

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