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Chevrolet Automobiles Sales Film "Shopping Around" Post Wwii Auto Industry 87464 (1954)

1954 · Short film · 11 min

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Synopsis

This twelve-minute sales film was produced for Chevrolet in 1954 by the Jam Handy Organization to show the changes in car purchasing since WWII. It features William " Bill " Frawley from the I Love Lucy TV show. Your Chevrolet dealer presents, “Shopping Around”. The movie opens with words rolling up the screen: “Successful selling today is largely a matter of point of view. Salesmen can learn points of selling techniques and memorize ways to overcome objections. But without the understanding that a selling situation is primarily a human situation, sales techniques lose much of their effectiveness. Too often a sale is lost today because this matter of human relationship is forgotten or overlooked. It is to remind all of us that successful selling is always done on the human level of mutual interest and understanding that this picture has been developed.” The purpose of this movie is to show how shopping trends have changed and that the consumer is in greater control of his purchasing power than in times past. Another purpose is to demonstrate the bad selling habits of immoral or poorly trained salespersons and then juxtapose them against the selling habits of those working at Chevrolet – salespeople who put the customer first. The movie opens in a bus station with two women sitting on a bench 1:05. A woman is taking a survey and approaches a man and they talk 1:33. The man proceeds to answer the lady’s questions about shopping habits. He recalls a time when he tried to…

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Details

Running time
11 minutes
Collection
Ephemeral Films

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