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CHEVROLET (1950)

1950 · Short film · 11 min

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Synopsis

One of a series of films made by Jam Handy for General Motors and Chevrolet, "Help Yourself" promotes the new 1949-1950 Chevy sedan. The film takes the interesting step of putting customers on a stage where the cars' appearance, safety features, economy, comfort, performance and other features are discussed by a salesman. The 1949 Ford was an American automobile produced by Ford. It was the first all-new automobile design introduced by the Big Three after World War II, civilian production having been suspended during the war, and the 1946-1948 models from Ford, GM, and Chrysler being updates of their pre-war models. Popularly called the "Shoebox Ford" for its slab-sided, "ponton" design, the 1949 Ford is credited both with saving Ford and ushering in modern streamlined car design with changes such as integrated fenders and more. The design would continue through the 1951 model year. After sticking with its well-received previous model through model year 1948, Ford completely redesigned its namesake car for the year 1949. Save for its drive-train, this was an all-new car in every way, with a modern ladder frame now supporting a coil spring suspension in front and longitudinal semi-elliptical springs in back. The engine was moved forward to make more room in the passenger compartment and the antiquated "torque tube" was replaced by a modern drive shaft. Ford's popular 226 CID (3.7 L) L-head straight-6 and 239 CID (3.9 L) Flathead V8 remained, now rated at 90 hp (67 kW) and 100…

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Details

Running time
11 minutes
Collection
Ephemeral Films

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