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Jam Handy Salesman Training Film for Chevrolet "The Things People Want" Xd14154 (1948)

1948 · Short film · 19 min

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Synopsis

One of many films made by Jam Handy for Chevrolet, this black & white salesman training film "The Things People Want" explains the role of the salesmen and demonstrates how a salesman can sell a product to a customer. (The content is fairly universal, and not limited to car sales. As such, the film may have also been used in other industries with Chevrolet receiving some clever product placement as a result.) This film dates to 1948 and stars a young actor named John Forsythe as Don Evans. Opening titles: "The Things People Want" (:06-:14). Women walk in the city. Customers and salesman. A man goes to a person's door to sell. A man, Don Evans, sits at his desk. Jim, the boss, speaks to Don in his office about selling and how to sell (:15-2:47). Don speaks to a salesman about an electric shaver, the salesman doesn't really know the product so Don doesn't buy. Don and Jim look out the window as they discuss the selling process. Selling has four steps: finding prospects, creating the desire to own, getting the decision to buy, delivering the product right (during the steps: a man makes pancakes, newspaper boy sells his papers) (2:48-5:14). Don has a notebook, inside are some cartoons with stick figures to help the salesman: ask questions, let the prospect talk, don't argue, "yes, But," repeat the objection, concentrate on the main objection. Jim continues speaking with Don (5:15-7:33). Jim makes Don think about sales. Don doodles on a piece of paper as he smokes a cigarette. He…

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Running time
19 minutes
Collection
Ephemeral Films

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