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the Inside Story (1960)

1960 · Short film · 18 min

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Synopsis

Made by Wilding, this black & white training film teaches selling techniques for the new economical automobiles (in this case the Plymouth Valiant) and was shown to car salesmen. It was made in 1959 and focuses on the 1960 economy models. Opening titles: THE INSIDE STORY (:07-:25). A salesman, our host, talks to the viewer. He lifts a card, then speaks (:26-1:56) about how to qualify a prospect and make a sale. A prospective customer looks at a car and the salesman, our host, comes over and starts to engage him. The host starts giving tips to the viewer. A question mark on a board along with the word WHY? The word is broken down: W - Who is he? H - How will he use the car? Y - You fit him into the right car. The host discusses this word more (1:57-4:50). Back to the scenario of the man looking at the car talking with the salesman. The man is shown sitting 'inside his own mind.' He explains to the viewer what his problems are. The man talks through an eye 'in his own mind' and he wants a Plymouth Valiant. The salesman and he engage one another (4:51-7:00). 'Inside the man's mind' the man and the salesman both discuss selling techniques and what is going on in the man's life (7:01-8:31). The host starts giving tips to the viewer. A couple come in and look at a Plymouth Valiant. A salesman, our host, comes over and talks to them. The host asks them many questions to size up the couple and what is best for them (8:32-10:36). The host starts giving tips to the viewer. The…

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Details

Running time
18 minutes
Collection
Ephemeral Films

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