Archive Watch

Ford Motor Company Styling Center (1961)

1961 · Short film · 23 min

Synopsis

This film is an adaptation of a 1961 episode, “The Secret Door,” from Jack Douglas’ series Keyhole for presentation by the Ford Motor Company. Jack Douglas greets the audience from the studio. Viewers see a security man open the door to the Ford Motor Company’s Dearborn, MI Styling Center. William Clay Ford joins Douglas on set for the episode (00:50). Douglas sits and talks with Ford, who is head of product planning and design at the company. The episode shows Greenfield Village (02:19), the first Ford Factory (relocated from Detroit), and the 1903 Ford model as it drives on a road. The episode also shows a 1910 Model T (03:13), a 1929 Model A, and William Clay Ford as he drives a Thunderbird along the Edsel Ford Expressway on his way to work (03:42). He drives through security at the Ford Styling Center. In the Advanced Styling Studio (04:35), men sketch new designs for cars. Ford and a styling executive, Gene Bordinat, look at sketches of new designs. Ford and other members of the Styling Committee review a new design dubbed the Astrion (05:48). A man builds a wooden skeleton for a full-scale clay model of the Astrion (06:10). Men apply warm clay and shape the new design. Inside one of the clay modeler’s homes, viewers see him design clay masks; viewers see inside another designer’s home as he paints. A man makes an interior appliance—a metal door handle—in the metal shop (08:15). Men add lights to the clay model of the Astrion. Mr. Bordinat looks at different fabrics for…

Uploader's description on archive.org

Details

Running time
23 minutes
Collection
Ephemeral Films

Subjects on the Internet Archive

More like this