Synopsis
Fashions for sport and evening wear, all made from Bemberg rayon. Narration: Muriel Evans. Photography: William Steiner. Art Director: Alfred Pan(?). Sound Engineer: Walter Hicks. Production Manager: S.E. Harrison. With Dorothy Fa(?) (Carol); Francis Goodwin (Jane); Ruth Bra(?) (Alice); Ann Rountree (Gloria); Marjorie Hawthorne (Patsy); Bette Miller (Martha); Helen Dillard. Fashion Director: Tobe. In Technicolor.
Uploader's description on archive.org
Details
- Running time
- 9 minutes
Reviews on the Internet Archive
★★★★ · Aristocrats of Fashion · Christine Hennig · 2003-09-07
My, fashions are certainly gay this summer! Many a drag queen could take tips in "femininity" from this incredibly stupid and shallow 40s fashion film, featuring BEMBERG rayon. A bunch of very shallow and silly upperclass women frolic at a club in incredibly ugly, gaudy rayon clothes. I don't know which is stupiderthe narration, the silly "plot" involving "feminine scheming", or the loud "fashions", featuring such elements as stripes only a football referee could love, bows and collars of a size usually seen on cartoon characters, or snoods, a brief 40s headwear fad that's as ugly as its name…
★★★★ · Forties Fashion Statement · videostand · 2004-01-15
I liked this forties clip for its camp value and its glimpse of the fashions of a different time period. The particular clothes showcased here are certainly not the best the forties had to offer, but it was amusing to see the way they were advertised back then, using these models and the vacuous plotline. [Note: I wonder how the previous reviewer associated this movie with drag queens, and why the one before her called the narration "gay". The narrator was a woman (there were no men in the entire movie). She did use the word "gay" profusely, but the word "gay" did not mean "homosexual" back…
★★★★ · Worst. Clothes. Ever. · trafalgar · 2004-04-06
Wow! The worst clothes ever (!) are modeled by a bunch of prancing ninnies who look like they had their faces shot with a makeup gun. Features an incredibly inane script, surreal colors, absurd sets and more, in just ten minutes time. And something tells me that BEMBERG Rayon is mighty itchy...
★★★★ · no sweatstains · marianne333 · 2007-04-06
a round of tennis and not one pit stain on these gals. rayon is unmerciful as I recall..ah, great film, reminding me of why I didnt want to grow up and be an adult back in the 50s, because my mother wore these clothes to church. Who can forget the crinkly crackle of rayon , the persistent itch , the high aroma of chemicals permeating your nasal cavity, bows the size of basketballs, and lacy bric a brac scratching at your skin like a hair shirt..hilarious film.
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