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Poster for A Great New Star (1952)

A Great New Star (1952)

1952 · Ephemeral film · 12 min

Synopsis

Dinah Shore promotes the new Chevrolets and sings "See the U.S.A. in your new Chevrolet."

Uploader's description on archive.org

Details

Running time
12 minutes

Reviews on the Internet Archive

★★★★★ · Jam Handy was amazing! · Robin Banks · 2004-04-18

I'm a Union Stagehand here in Detroit, where Jam Handy was really located. (The other offices were just that, offices... the real filming happened here, or on location, but the crew came from here in Detroit.) Some of the old stagehands from Handy are still around our local, but not too many. The stories of how many of these props (like cars, fridges and the like) ended up in their garages, "rec rooms" and elsewhere in their homes are hilarious. (I know one stagehand that got a new 1957 Chevy, because GM just never came and got it after the filming... no kiddin!) Interesting too are the many…

★★★★★ · wonderful · bread · 2006-08-17

this wonderful chevrolet ad is a delight for both Dinah Shore fans and chevrolet fans.one of the best ads i have ever seen.

★★★★★ · A delightful "shill" for her sponsor · bgrauman · 2009-12-24

At the time this was produced, Dinah appeared for Chevrolet in a twice-weekly early evening 15 minute musical interlude (just before John Cameron Swayze's "CAMEL NEWS CARAVAN") on NBC. She represented her sponsor for 10 years, until the end of her "DINAH SHORE CHEVY SHOW" in June 1961. She gave her all for Chevy, appearing at their dealer conventions and promoting their models in "commercial" films, including this one. She was not only a great singer, she was a "star salesman", who knew exactly what the public wanted to hear...even when "pitching the product".

★★★ · Dinah won't you blow your horn · Spuzz · 2003-07-02

A nifty little advertisement for the 1952 Chevrolet featuring Dinah Shore singing 2 songs, and a lot of advertisement for the new Chevy lines. Film somewhat tries to let us in on TV magic tricks, yet the whole thing is to just pimp you on how you should see the U.S.A.

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