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Poster for A Wonderful New World of Fords (1960)

A Wonderful New World of Fords (1960)

1960 · Ephemeral film · 3 min

Synopsis

Ford commercial linking new compact cars to futurism and the space frontier.

Uploader's description on archive.org

Details

Running time
3 minutes

Reviews on the Internet Archive

★★★★★ · Wonderful World of Ford, Sponsored by The Wonderful World of Disney? · C-CUBED · 2004-09-21

This has to be the epitome of the "GlamLuxe" of futura automobile commercials. A mini-Musical- Metro Goldwyn Mayer Moment. Lusciously first-rate choreographed cinematography. I absolutely love it, and wish they still did them like this. No stone is left unturned in the presentation of "wonder and awe"; no stylist has been left at the studio -this is THE Grand-daddy of no expense spared, all-out production numbers for a domestically manufactured automobile. It appears to be made specifically for either a car show presentation or as an insert in the middle of a Ford sponsored program, without…

★★★★★ · If you were alive in 1960, you'll appreciate it · mindstage · 2005-08-03

All these bombastic reviews on this page are exercises in academic nonsense. This is a simple, graceful, well executed promotional film that captures not only the style of the 1960 Fords, (which was delightful) but the image of the times, which was the height of Cold War tension and the beginning of the Space Race which so dominated the culture. Did everyone dress this way? Of course not. Not everyone lived like the Cleavers of Mayfield either. This was an age when television in general and advertising in particular presented a standard of living middle Americans wished to attain. The three…

★★★★★ · Hmm, perhaps it was happier... · Robin Banks · 2004-06-20

I read some reviews that seem to dog out the happy, space-aged vibe this promo conveys, but these reviewers must be either too young to remember, or too are jaded, and that's too bad. This was filmed at a time when we were going to the moon, a time we were scared to death of the "Red Menance", and anything space-aged and futuristic (as well as anything "atomic" or "jet") was in. This ad perfectly captures the time at which it was filmed, and should be looked at in that light. Remember too that this was the beginning of a new decade, and ya know... the 60s really did bring a lot of new and…

★★★★★ · Status for Sale · Christopher · 2003-06-07

With the three Ford model lines shown here together, in the same place and in the same color, it's easy to see how the marketing of American cars worked. With each increasing price point, you got more chrome, more power accessories, and more suggestion of status and buying power. Buy a Falcon, and you get those concave, sculpted sides, raked wheelarches, round jet-exhaust taillights. But move up to the Galaxie (a name that blends the Space Age world of satellites with that faux-French misspelling of the car's name) and you get the same shape, only CHROMED. And choose the "world's most-wanted…

★★★★★ · Wow, the second coming. · repeat · 2003-10-21

I watched this without sound. It was fantastic, and an amazing reveal of how motor manufacturers expected us to be able to see their product. very good case

★★★★★ · Are they in heaven? · Mr. Snout · 2004-02-17

Everyone appears to be happy, floating in space, and angelic voices are everywhere. It must be heaven! Especially when three new Fords come down in fireballs from space. Man, I wish I could've lived back then, when everybody was happy. And the first thing I'd have done would be to buy one of these new Fords!

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