Lucky Strike Cigarette Commercial: Marching Cigarettes (1948)

★★★★★ · A Little Background on this Commercial · loyaltubist · 2006-09-24

The opening music is the "Lucky Strike" theme, played by Axel Stordahl's band. The theme's composer was Raymond Scott (born Harry Warnow--his brother was band leader, Mark Warnow). Most of Raymond Scott's music was very experimental--his best know experimental piece is called "Powerhouse," which was used in many cartoons. Actually, until brother Mark died in 1949, the Lucky Strike theme was how he earned most of his money--from the residuals of it. Interestingly, Scott became the director of the band for "Your Hit Parade" (sponsored by Lucky Strike) after h is brother died. The announcer is…

★★★★★ · Love this · recarter64 · 2011-04-18

Love this ad,have collected Lucky Strike stuff for years,and still smoke them to this day,they are still available in most c'stores,supermarkets,et all.

★★★★ · Militaristoc Theme · mudrake2 · 2010-05-13

Has anyone noticed that ad plays on the military theme? Made only three years after WWII it is playing on the notoriety of the brand and its familiarity with Veterans and its part in the war effort, being included in C-rations during the war. The Marching Cigs and the use of the LS/MFT radio like call sign jargon familiar to the millions of WWII vets uses the familiar of friendly manner of speaking technique to win customers over. "We are all in the same club." Then the transparent sexual overtones of the catch phrase. So round, so firm, so fully packed, so free and easy on the draw..." My…