Refreshing Look

★★★★★ · The Jam Handy Look · Steve Nordby · 2003-10-04

The film starts out praising American design. "Bold, "beautiful,"exciting impact" the announcer intones as rectangular 1960's office buildings are shown. All driven by the profit motive beacuse "workers work better ... when the appearance of the plant is more attractive." Eyesore ... I mean "attractive" gas stations are shown too, because, as we will learn later, Vendo Coke machines will help you sell more batteries and tires! You see, so far this is just a lead up to the bold, exciting new Vendo designs of Coca Cola vending machines that will bring the shop owner or business manager…

★★★★★ · Mid Century Modern Coke Machines · cjxn · 2004-04-24

There's a lot to like here. The industrial designer is straight from central casting, a real mid-century classic. His mantra -- modern sells -- was in its heyday here (about 1960 I'd guess). These machines were everywhere in the 60's, so I guess he succeeded. Compare this to the film Jam Handy did for Brunswick bowling equipment at about the same time (The Golden Years). Not as artistic (aside from those funky Coke truck driver uniforms), but just as polished, and there's no doubt about the message.

★★★★★ · refreshing look · pheret · 2008-02-12

this was great! i enjoyed watching it. i laughed at the vendor machines, tho. i remember seeing one of those and thinking it came from like the 19th century hahaha! and i wonder, did we teach Coke how we buy things or did Coke tell US how we buy things, because all their selling points were right on target! scary . . .

★★★★ · What do you mean arouse impulse? · Umass_Kid · 2004-04-24

Who knew Coke had all the answers. This little film shows of the new product line of Coke vending machines. The ideology in this film if very post WWII. The film works around how to become the sleazy sales man and sell people vending machines they dont need. A second great Imagery is all the business leaders that the sales men pitch their wonderful vending machines, all white men. The value in this film is the quick sots of architecture, automobiles, 50s life style and the sexiest imagery.

★★★ · Had One In The Gas Station I worked At · JSBejma · 2015-05-27

Probably a Vendo, it had the door that opened and you pull out the bottle. In that one there was only one or two Coke levels, also had NuGrape, among other things including the bottom two levels - one with Blatz the other Miller (or was it Stroh's?) For a dime I could grab a nice cold Blatz to "refresh" between customers - even though I was only 16 - in those days people didn't care. Nice shot of Hudson's Westland out in Livonia. Not quite as big or clean cut looking as the Northland and Eastland versions - but the same timeless architecture. This film is very repetitive. Could have said the…