Synopsis
Video about the history of the Marlboro brand, focusing on its marketing and advertising, includes an interview with Leo Burnett who created an early advertising campaign. Also includes commercials for Benson and Hedges and Silk Cut cigarettes at the end.
Uploader's description on archive.org
Details
- Running time
- 28 minutes
- Collection
- News & Public Affairs
Subjects on the Internet Archive
- tobacco
- cigarette
- advertising
- marketing
- television
- brand image
- smoker behavior
- business activity
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