Archive Watch

Wise Buying (1950)

1950 · Short film · 10 min

Watch now On the Internet Archive

Synopsis

Wise Buying”, is a 1950 educational film presented by Coronet Instructional Films. It was likely shown in home economics classes, where young women were educated in the fine art of managing a household budget and expenses. In the film a young woman, jealous of others’ shopping habits, learns how to make smart shopping decisions with the support of her Uncle John. Elvin S. Eyster, Ed.D. of Indiana University served as the film’s educational collaborator. (0:30) A young woman walks into the kitchen and inspects a skirt she just purchased. She looks at the skirt she’s wearing and sees that it’s worn out (1:29) She walks through her neighborhood carrying a package to return and runs into another young female acquaintance (1:47) The young woman returns to her mom preparing food in the kitchen. She puts down the same package angrily and shows her mom her new shoes. She asks her mom for more money to purchase clothing (3:03) Two women stand side by side with their own giant stack of coins to signify how much they spend on clothing (3:27) The young woman talks to her mom as her mom continues preparing vegetables on the counter (3:57) The young woman approaches the front door to a house. She consults with Uncle John at his desk to talk about how to get more for her money (4:42) Uncle John holds out a card that lists “BETTER BUYING QUESTIONS” asking when, where, how, and what kind of buying (5:05) They walk over to a display that says “SEASONAL PRICE CHANGES”. He flips through graphs…

Uploader's description on archive.org

Details

Running time
10 minutes
Collection
Ephemeral Films

Subjects on the Internet Archive

More like this