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Food and Drugs (1965)

1965 · Short film · 11 min

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Synopsis

This 1965 color film, funded by the University of South Carolina College of General Studies, offers thrifty tips for scrimping and saving at the grocery store, demonstrating how to stretch a dollar at a mid-60s supermarket. Next, animation and dramatizations highlight the importance of prescription drug and over-the-counter medicine safety (TRT: 11:15). Opening titles: “Food and Drugs” over an animated montage of food coupons. “Script by: Dr. E. John Lease, Bettye W. Dudley, School of Pharmacy, University of South Carolina in cooperation with SCETV” (0:11). A supermarket aisle stocked with dry goods. A sign for “Dinnerware.” A woman pushes a shopping cart while narration explains the United States government “food stamp” program. A mother and daughter approach the camera (0:40). “Your dollar will buy this much food.” An illustration of bread, butter, cereal, and milk expands, adding jam, bananas, rice, and tea. A drawing of a mother and child sleeping. A man holds a hand to his head. Children eating. Athletes (1:24). A sign: “Today’s Best Buy, Sliced Smoked Picnics.” A shopping list of staples. A shopper examines cans of soup, discards a box of frozen pizzas. Ground beef and liver are chosen over steak (1:55). An African American woman unloads groceries and makes grits. A tray of cookies. Cornmeal and enriched flour (3:17). A basket of assorted fruit. Raw vegetables (4:19). Washing, slicing, and cooking cabbage (5:05). A carton of milk multiplies into four, illustrating the…

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Details

Running time
11 minutes
Collection
Ephemeral Films

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