Consuming Women (Women As Consumers) (1967)

★★★★★ · Profiling Women · Karma Hawk · 2005-04-04

In this bizzare and very basic film we're shown an actress playing various rolls. (Single,Maried with One Kid, with several kids.) You would think given the title and description of this piece that the film would instruct sales people at how to target women as consumers, you'd be wrong though this just explains and shows the various types of roles women play in our society. Spuzz mentions that it might be part of a longer film, which I suspect it most likely is but secratly I hope it's not. If it was part of a longer movie well that would kind of be a buzzkill. Recomended.

★★★★★ · Hilarious and stylized female stereotypes · Holly Daggers · 2002-08-22

This short film is an over-produced commercial in search of a product. A single actress plays out silly vigniettes of womanhood (cooking, motherhood, being a secretary, falling in love) against a minimal soundstage set of solid-color backdrops. The actress hams shamelessly while the male narrator announces each stereotype in a booming "announcer voice". If this were a late-night commercial it would be legendary, but because there is apparently no specific product it becomes a strange, highly iconic yet meaningless string of short skits. Production quality is unjustifiably high (like most of…

★★★★★ · women as consumers · pheret · 2008-02-12

yes, it is sexist, etc., etc., but it has it's funny moments which a lot of these don't! watch her expressions . . . as a bride i actually lol!

★★★★ · Brilliantly surreal · Lewis Payne · 2003-02-12

Obviously a promo film selling women as consumers to advertisers, this title-less, product-less commercial goes through the various demographic types a potential female customer might be. The various scenes are played very over-the-top by the same actress, but a strangely paradoxical ending comes when she is finally shown as the film's ideal - handing over money to an out-of-shot person, and being given a gift-wrapped item. She walks toward the camera looking at the ground and wearing a saddened, almost disillusioned face; a strange look for a consumer in a consumerist short.

★★★★ · Not a Cookbook, Fortunately · Christine Hennig · 2005-09-26

This looks like an excerpt from a longer 60s film aimed at marketing professionals which attempts to profile the Âaverage woman. A pretty but generic-looking model poses in various female roles, such as single women, wife, mother, secretary or little old lady, while the narrator tells us that Âshe is all of those things, but mostly, ÂsheÂs a real person. However, the female depictions shown are incredibly stereotyped and fake, leaving you with the impression that though the marketers of the time were trying to understand the needs and desires of women, they were horribly failing. The film…

★★★★ · Wow · organon · 2003-08-05

This is sure odd-ball. THe dance scene near the beginning is farm-out,man.How strange at the end, when the actress purchases a package only to walk away shaking her head and frowning. What is up with THAT?!