Synopsis
Couple dances through an array of new "Sheer Look" washers, dryers, ranges and refrigerators.
Uploader's description on archive.org
Details
- Running time
- 3 minutes
- Collection
- Prelinger Archives
- Internet Archive item
- Frigidai1957
Subjects on the Internet Archive
- Consumerism
- Appliances: Sales
- Gender roles
Reviews on the Internet Archive
★★★★★ · The Dance of the Sheer Fridges · Spuzz · 2003-06-20
You think you're watching it backwards at first. The short begins with a woman, slightly off kilter, staring into the camera, then the music starts, and she starts dancing backwards. This is probably one of the most surreal beginnings I have ever seen in a short. She is joined by a partner, who dance joyously around refrigerators. Why? It is'nt TOTALLY explained, until vaguely at the end of the film, but the couple dance around the appliances, opening them, emptying out the ice trays etc, while keeping in tune. The centerpiece, a BLACK fridge (did Kubrick see this?) is clearly the high point.…
★★★★ · Holly Daggers · 2002-08-22
A sincere and delightful dance duo, both in formal wear, playfully chase each other through a statue-garden of appliances. The music swells with romantic violins as they open refrigerator doors and display icecube trays. The film was probably shot on two-color duotone and has unfortunately faded to a dull rose and grey -- almost sepia color.
★★★★ · Bland product, great ad. · bread · 2006-10-07
The product itself is bland, just square refrigerators. However the ad itself is wonderful, with two dnacers dancing around the products rather romantically. i enjoyed this ad, but i had touble ignoring the fact that this is where the once Beautiful refrigerators of the 30's, 40's and 50's turned ugly. Those old ones were wonderful, Especially the GE ones, and the frigidaire ones. Modern refrigerators are hideous, btu thats beside the point, this ad is somewhat sad, But very enjoyable. If you like old kitchen appliances, you will enjoy this ad.
★★ · Boring · frenchmarky · 2005-09-11
This one didn't really go anywhere, no lines, just dancing and music. Speaking of the squared-off fridges of this newly-introduced 'sheer look' - we've been looking at squared off fridges now for 50 years, maybe they should try some roundish ones again, after all this time they would look new and futuristic.
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