Synopsis
Portrait of the readers of McCall's magazine (housewives) and their lives and desires.
Uploader's description on archive.org
Details
- Running time
- 11 minutes
- Collection
- Prelinger Archives
- Internet Archive item
- LivingPa1935
Subjects on the Internet Archive
- Media: Magazines
- Gender roles
- Consumerism
Reviews on the Internet Archive
★★★ · Huh... · Wilford B. Wolf · 2005-09-09
A rather odd film from the 1930s promoting McCall's. McCall's, along with the Ladies Home Journal, was one of the two seminal "ladies" magazines for most of the 20th century. The magazine was renamed Rosie in the late 1990s and folded around 2000 because of scandal. This film seems to be incomplete, and it does not help that it meanders. It starts off with the male narrator defining what makes the perfect housewife; concerns about food, shopping, etiquiette, and child rearing. The idealized lives of the upper middle class housewife are shown, and it is throught the pages of McCall's that life…
★★ · Yes And? · Spuzz · 2003-10-29
This review of the magazine Mcalls STARTS off fine, detailing what kind of woman reads McCalls (you'd be surprised) and then the editor blabbers on to a secretary about what he wants to do with the magazine, and to top it all off, we'll have the artwork on the cover of this very famous artist.. (forgot her name). The filn tells us that Mcalls also features fiction,. When a dramatization, for a reason never fully explained, of one of their stories is shown. The story is somewhat ok, sort of like little women, where the women chat up about the men coming into their lives (love the male…
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